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LFW Temporary Pavillion

The world’s most innovative and exciting couture is premiered at The London Fashion Week each year. The Pavilion located in Hoxton Square, aims to provide temporary accommodation as befits such a creative event by using advanced architectural fabrics to create the 'cocoon' like enclosure.

The blackout curtain closes over the space during a show and simultaneously announces that a performance is occurring. At other times the semi-transparent inflated enclosure allows alluring views of the runway structure inside.

The runway has been conceptually remodelled and consists of two interwoven ‘routes’, one for the models and one for the audience. The two parties cross under and over each other in a dynamic spectacle, that turns everyone into an active participant.